Latin America
DW’s distribution team has added over 30 new partners from five countries in Latin America after a large television trade show in Colombia. Since February 2012 the team has also succeeded in more than doubling the number of programs acquired from local partners, including the much in-demand program Visión Futuro. This constantly expanding cooperation should continue to open new doors for DW in the region.

Asia
DW’s marketing campaign in Afghanistan for Learning by Ear has been a huge success. Interest far exceeded expectations with over 2 million calls within a few weeks. The target audience was drawn in by well-directed strategies like an animated TV spot along with a print and text messaging campaign that conveyed the value of DW’s free on-demand programming.

Africa
Content from DW will now be available on the very popular Pan-African online news and information platform AllAfrica, which offers content in French and English from over 130 news sites coming out of almost every African country. DW’s regionalized content for Africa will become a part of AllAfrica’s commitment to quality journalism that seeks to promote learning and political awareness.

Online
A new language has joined DW’s multimedia catalog. Ukrainian was added to the audio, video and photo content of DW’s online Media Center in March. DW’s Media Center now offers content in a total of 15 languages.

Deutsche Welle (DW) is making its Learning by Ear service even more accessible to listeners in Afghanistan by providing content to mobiles with partner Afghan Wireless Communication Company (AWCC). With more than 17 million mobile phone owners in Afghanistan, the cooperation with AWCC will help to expand the reach of DW’s hit educational program.

“This new service appeals to a younger, more mobile target audience,” says Anne Hufnagel, Head of Distribution for Asia at DW. “We expect and are looking forward to a significant increase in the number of listeners.”

Mobile users in Afghanistan just have to dial 1020 which will take them to an audio menu. They will then have the choice to listen to the Learning by Ear episodes in either Dari or Pashto on-demand. The service is free of charge and currently offers 10 episodes of “Becoming Afghanistan’s Superstar”, a program that showcases the extraordinary story about a young girl who struggles to participate in Afghanistan’s song contest.

Learning by Ear has been broadcast with support from the German Federal Foreign Office in Afghanistan since 2009. With partners like Ariana Radio and Radio Nawa, the series has become popular for young adults and teens. The new Learning by Ear mobile service will be promoted through a text message campaign, print ads and daily spots on television and radio.

Europe

DW has created a platform for German-Turkish dialogue with Buluşma Noktası. The bilingual (German and Turkish) online specials will showcase how the two cultures are in constant exchange and dialogue. In the spotlight will be four culturally active individuals from Berlin and Istanbul – including the author and artist Werner Felten, journalist Sirin Manolya Sak, author Ahmet Tulgar and photographer Jochen Proehl. For six weeks, these individuals will be posting their views and opinions in a German and Turkish language blog.

 

Asia

DW has signed two new partners for Learning by Ear in Afghanistan. Radio Sabawoon and Radio Zindagi broadcast to the highly-populated and politically relevant provinces of Helmland and Herat. They join the existing partners Radio Ariana, Radio Nawa, the Afghan Independent Radio Association and Radio Amozgar as Learning by Ear partners.

DW gas been added to 15 new cable stations in Pakistan – including several in Islamabad, Lahore and Bahawalpur. The new cable stations reach a total of more than 270,000 households. There are now 262 cable partners that are including DW’s English program in their television lineup.

DW has also added a new television partner in Indonesia with the recently launched DTH provider PentaVision. The new pay TV provider will offer more than 50 channels in English and Bahasa and provide programming to viewers throughout Indonesia via the IPSTAR satellite. PentaVision is looking to expand to include 450,000 subscribers in the next three years.

Global

Deutsche Welle has signed an agreement with the United Nations expanding the partnership that was established five years ago. The agreement enables DW to supplement its television programming with materials from UN-produced documentaries. DW welcomes this as a way of enriching its internationally-focused television series like World Stories and Global 3000 with new perspectives and high-quality reporting from around the world.

Learning by Ear for Afghanistan is available in Dari and Pashtu.

Asia
Radio Nawa has been signed on as a radio partner in Afghanistan and has been broadcasting DW’s Pashtu program since the middle of March. Radio Nawa is a subsidiary of the Saba Media Organization that specializes in informational programming and is available in 20 of the 34 provinces in Afghanistan. Along with the nightly DW broadcast, Radio Nawa will be broadcasting “Learning by Ear” once a week in Dari in Pashtu.

MioTV in Singapore has integrated the all-English television channel DW into their IPTV line-up. MioTV is considered a pioneer in the realm of IPTV in Asia and provides programming to the culturally-diverse public in Singapore. It is a subsidiary of Singapore Telecommunications (SingTel) – one of the largest in Asia.

The Indonesian cable provider Megavision has also integrated DW’s English chanel into ist line-up and broadcasts it 24 hours daily. Megavision bundles international and local television channels for viewers in Bandung, Bogor, Semarang and Malang.

Europe
Euromaxx is now available in most of Russia as the result of a new partnership with STP-Content. The Russian syndication network is the largest in Russia and provides content for regional TV networks in. This will make Euromaxx available to more than 40 million viewers throughout Russia. The Russian version of the award-winning lifestyle show is being produced by Kanal 100TV in St. Petersberg.

America
DW has a new online partner in Brazil with O Povo. DW will provide a content box for the website as well as Global Ideas videos in Portuguese. O Povo started off as a daily newspaper in 1928 and has expanded to include three radio stations and one television station. The website has more than two million unique visitors monthly.

Asia
DW has further developed its partnership with Ariana FM in Afghanistan and is now broadcasting its Dari service every evening. DW can now be heard in primetime in 33 of the 34 provinces in Afghanistan. The independent radio station is among the most successful in the country and is dedicated to the development of a civil society.

DW has once again added a new partner in Indonesia. DW-TV ASIA+ will now be broadcast by the DTH provider Yes TV, headquartered in Jakarta. Yes TV has a line-up that includes more than 50 international TV channels and has more than 300,000 subscribers.

In Australia, the community TV sender QCTV has included one of the Future Now webdocs on its website. Users can now watch “Methane – energy of the future” and learn about untapped resources.

Latin America
To ensure the quality of its live stream, DW has further developed its monitoring system in Latin America by installing StreamMon systems in Sao Paulo (Brazil) and Toluca (Mexico). The new additions bring the worldwide total to 12 monitoring stations that are responsible for monitoring DW’s live streams around the clock.

A new partnership in Brazil is bringing Global Ideas to the classroom. Ninety of the short documentaries will be shown in Portuguese in more than 5,000 schools in Brazil starting this march.