In the latest issue of Content Asia, editors spoke to seven of the world’s leading clips and archive companies about challenges in Asia, Asia-related content, demand, trends and the adjustments they’ve had to make for a new connected environment. Among these experts, was DW’s Stefan Bliemsrieder.

What does he see as the biggest challenge in selling archive/news clips into Asia?

“Two challenges: presentation and content. Asian consumers like to watch online clips that are relevant to them and in their language. DW has started providing local language versions (e.g. Mandarin, Bahasa Indonesia) to address this audience need in selected territories. The key challenge remains in the cost of localizing our content.”

Check out the full “Short & Sweet” interview.

The FIFA Women’s World Cup is in full gear in Germany – and a special project from DW-AKADEMIE is helping to provide more coverage to the feminine side of soccer. DW-AKADEMIE invited eight TV journalists – from Bhutan, Egypt, Palestine, Ghana, Nigeria, Colombia, Brazil and Mexico to take part in a workshop in Berlin. The results from “Reporting the Women’s World Cup 2011” have already been broadcast on ZDF (in German) and Phoenix and are now also available on the DFB website. The team also includes trainees in media design (audio and video) and will produce a total of 20 stories surrounding the Women’s World Cup.

Find out more about DW-AKADEMIE or check out DW’s coverage of the Women’s World Cup.

 

For our sales team, DISCOP has become one of the most important television conferences as it offers the opportunity to meet up with buyers who don’t necessarily end up at MIP. Our Director of Distribution, Petra Schneider, was interviewed for the latest edition of Video Age, which used its editorial to examine DISCOP and its potential.

Download the full editorial as a PDF: Video Age June Editorial on DISCOP.

“For us, DISCOP has always offered a way for our regional representatives to not only get out there and meet different buyers with different backgrounds, but also to offer us a way to get real insights into the regional media landscape. It still remains a very efficient way to meet with smaller, regional buyers.” – Petra Schneider

 

 

Latin America
DW has signed a contract with SKY Mexico – the largest pay TV provider in Mexico with 3.3 million subscribers. SKY Mexico also covers areas of Costa Rica, Dominican Republic, Honduras, Guatemala and Nicaragua. DW-TV is included in a the “World & Culture” package with other international broadcasters.

This is just one of the contracts that DW signed while at the Canitec in Mexico – one of the most important trade shows for cable television in the region. Others include new partnerships with Capital 21 (Mexico City), Sicom (Puebla) and RTV Veracruz (Xalapa) who are incorporating the Spanish television service as well as audio and online content.

Europe
DW-TV is now in the digital television program from Salzburg AG. Deutsche Welle will now be available to more than 120,000 subscribers in the state of Salzburg, Austria, across the entire cable network of Salzburg AG.

At the WorldMediaFestival in Hamburg, DW was recognized for several of its productions over the last year. DW’s documentary The Beethoven Project was awarded the Grand Prix at last week’s event. The 90-minute documentary from Christian Berger was broadcast in 2010. Berger and his camera team accompanied the Deutsche Kammerphilharmonie Bremen and its conductor Paavo Järvi for several weeks as they performed some of Beethoven’s works.

The documentary has been awarded several prizes over the last year, including the “Creation Award” from “Eyes and Ears of Europe”, and at the film festivals in Montreal (Canada), Ghuangzhou (China), Rhode Island and Cincinnati (USA).

Find out more about The Beethoven Project or see a complete list of winners from the WorldMediaFestival.