Deutsche Welle (DW) will increase its focus on television, online and mobile services and decrease its shortwave broadcasts in a process starting this summer. Starting July 1, 2011, DW  will be making major changes in how and when its radio programming is broadcast in Asia and Europe, as well as German radio programming as a whole.

The measures will ensure the further development of Germany’s international broadcaster to a truly multimedia organization. DW will focus on modern modules that can be integrated into partner’s FM line-ups as well as being offered as stand-alone, on-demand services for the Internet and mobile devices. DW will thereby increase the cooperation with its partners throughout the world. With the exception of Africa and parts of Asia, linear shortwave broadcasts will be discontinued due to limited usage. The resources that have been saved will be reinvested in projects for the future – especially in the development of television services with regional languages and content, as well as an increase in online and mobile services.

DW will aim to use its available resources to offer two TV channels per region. This will give viewers the opportunity to choose between a channel with predominantly German programming and a channel with a focus on one of the regional languages – English, Spanish or Arabic.

Read the official press release here.

 

If you haven’t seen it yet, the DW Media Center is a good place to start to get an overview of all the audio and visual content we have to offer.

For example, check out Land of Loveliness – a euromaxx series featuring Michael Wigge exploring interesting locations in Germany. Every week he visits some of the most interesting tourist sites and explores each location with a special day job.

 

 

Asia
DW has signed an agreement with Apalya – India’s largest sales platform for mobile television. This agreement makes it possible for customers from India’s 12 leading mobile providers – including Vodafone and Reliance – to access the DW-TV ASIA+ livestream over GPRS by using MimobiTV. Just another addition to DW’s mobile presence in India and throughout the region.

Europe
DW-TV is now available on Zon – the leading provider in Portugal. The Pay TV channel has included the full DW-TV channel into its “Funtastic” and “Digital” packages. Zon has more than 1.3 million subscribers in Portugal.

Africa
Deutsche Welle (DW) has entered into agreements with Télévision Tunisienne und Hannibal TV. The two channels will integrate current shows, magazines and background features as part of their programming.
 

Just a few weeks following the end of the authoritarian regime in Tunisia, Deutsche Welle (DW) has agreed to work with Télévision Tunisienne und Hannibal TV. The two channels will integrate current shows, magazines and background features as part of their programming.

Hannibal TV is one of the largest private stations in the country and has been broadcasting the Arabic version of DW’s Journal since May 1. The station will also be showing the talkshow Quadriga and In Focus – a series of documentaries.

The public broadcaster Télévision Tunisienne also agreed to broadcast DW programming, including the Arabic versions of Quadriga and In Focus, as well as the magazines Tomorrow Today and euromaxx.

In addition, DW-AKADEMIE was included in the partnership agreement and will work with the new partners to help provide journalistic training.
 

Deutsche Welle was recognized this past week by the New York Festivals and World Media Festival in Hamburg for its work in television and online.

New York Festivals recognize the "World's Best Work" in news, sports, documentary, information and entertainment program as well as in music videos, infomercials, promotion spots, openings and ID's.

Deutsche Welle received a Finalist Certificate in the Human Interest category for its segment entitled "Money for freedom". It also picked up a Bronze World Medal for Best Animation for "Walled In! – The inner German border". The series "Global Ideas" also went away with a Finalist Certificate for Information/Magazine Opener & Titles.

At the World Media Festival in Hamburg, Deutsche Well picked up four awards for its series "Politik Direkt".