Learning German from superheroes?
Yes and no. With the title An invisible woman taught me German, the Slate’s Mark Garrison gives a good overview of what DW offers language learners: “One of the best language lessons of my life came from a randy invisible woman named X, a talking owl with her own creepy theme song, and young sleuths with relationship issues.”
What might sound strange at first only highlights the wide range of German language courses available online from DW. According to Garrison: “Extensive and absolutely free offerings that are quite possibly the most unusual language courses around. They’re well worth checking out if you want to learn German.”
The future of clips and archives in Asia
In the latest issue of Content Asia, editors spoke to seven of the world’s leading clips and archive companies about challenges in Asia, Asia-related content, demand, trends and the adjustments they’ve had to make for a new connected environment. Among these experts, was DW’s Stefan Bliemsrieder.
What does he see as the biggest challenge in selling archive/news clips into Asia?
“Two challenges: presentation and content. Asian consumers like to watch online clips that are relevant to them and in their language. DW has started providing local language versions (e.g. Mandarin, Bahasa Indonesia) to address this audience need in selected territories. The key challenge remains in the cost of localizing our content.”
Check out the full “Short & Sweet” interview.
A look at DISCOP
For our sales team, DISCOP has become one of the most important television conferences as it offers the opportunity to meet up with buyers who don’t necessarily end up at MIP. Our Director of Distribution, Petra Schneider, was interviewed for the latest edition of Video Age, which used its editorial to examine DISCOP and its potential.
Download the full editorial as a PDF: Video Age June Editorial on DISCOP.
“For us, DISCOP has always offered a way for our regional representatives to not only get out there and meet different buyers with different backgrounds, but also to offer us a way to get real insights into the regional media landscape. It still remains a very efficient way to meet with smaller, regional buyers.” – Petra Schneider
GMF revisited
Here is a great post from Frank Smyth, who moderated a few of the panels at last week’s DW Global Media Forum. More than 1,600 participants showed up to exchange their ideas on human rights and the media.
Another good bunch of articles covering the event can be found on the orangelog – a European Youth Press project.
Or check out the wrap-up from WSSCC discussion on water as a human right.
DW’s video content now on iMediaShare
Deutsche Welle (DW) and Bianor join forces to bring the German broadcaster’s on-demand videos to the connected TV screens around the globe. DW’s on-demand video library is now part of iMediaShare’s video channel lineup – available both in English and German. Bianor’s iMediaShare is a mobile solution that enables users to personalize their TV experience. It provides easy access to video and audio content from various sources to let people enjoy their favorite content on any connected TV.
iMediaShare transforms the mobile handset into a personal all-in-one media manager that combines content portability with seamless media streaming and TV remote control functionality. “The content quality is key to the great TV experience. We are very excited to partner with Deutsche Welle and to deliver content from the leading broadcaster to the international audience”, says Metodi Filipov, Bianor’s Managing Director. “On-demand video consumption gains popularity as more people want to be in full control of what and when they watch. Unlike traditional TV broadcasting solutions iMediaShare is specially designed to address these needs”, adds Filipov.
“Working with such an innovative company like Bianor provides us with a great opportunity to expand into new areas of business”, says Petra Schneider, Deutsche Welle Director of Distribution. “We really do have something for every iMediaShare user with a selection of on-demand content that ranges from business and politics to sports, music, lifestyle and the arts – all produced in the heart of Europe”.
You can read the full press release here.
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