Looking for quality partners in Cannes
DW Transtel is looking for new partners at this year’s MIPCOM and highlighting its diverse range of programming with detailed looks at several facets of modern life. Life’s a Beach lets viewers experience classic seaside towns, first-hand. Tricks of the Trade gives viewers an in-depth look at why and what we buy. It provides customers with information about how goods are produced and marketed – from harmful additives and waste to misleading marketing strategies.
Additional highlights include the wildlife series Let’s Go Wild, 50 Years of the Bundesliga, Europe 28, which offers a unique look at the capitals of the European Union and Euromaxx Clipmania with the best, funniest, most gripping and breathtaking clips from the world of online videos.
Visit Booth 19.14. at MIPCOM 2013 to meet up with Petra Schneider and the rest of DW’s Distribution team from October 7-10.
Teaching how to love learning
DW’s status as a worldwide leader in supporting German language learning was on display at the International German Teachers Conference that ran from July 29 to August 1 in Bozen. DW was praised at the conference for being instrumental in helping German learners master the language by promoting enthusiastic learning. During the event, DW presented the entire spectrum of its language courses with a panel, lectures and an information stand. Around 400 spectators attended the panel where unconventional teaching methods, such as using music, were discussed. “Singing along is a good way to access and develop a language,” said Shirin Kasraeian, a language learning project coordinator at DW. As part of DW’s language-learning program, they recently enlisted the hip-hop group EINSHOCH6 – who performed at the conference.
Hans-Ulrich-Seidt, a former German diplomat and head of the Culture and Communication department at the German Federal Foreign Office praised DW’s role as an important worldwide mediator of the German language, especially in cooperation with the Goethe Institut, the world’s foremost German language school. The IDT conference is the largest of its kind anywhere in the world.
Market roundup: March 2013
Latin America
Last week, DW’s distribution team was present at the Andina Link trade show in Cartagena, Colombia. DW (Latinoamerica), DW’s Spanish-language channel for the region, was well-received and DW was able to win several new partners in the region. Andina Link is one of the most important trade shows in Latin America, bringing together technology, broadband and cable TV.
North America
DW continues to expand the reach for its language courses with a new partnership in the United States. DW is now offering a new content box on the website of the American Association of Teachers of German (AATG). The AATG has approximately 5,000 members and is one of the largest associations of its kind worldwide. The content box will feature three language courses with links to learning content.
Africa
DW’s distribution team has seen a lot of success in Kenya over the last month with a range of new partnerships. In addition to the Standard Group, which has taken on radio and TV programming, DW is now working with the Wanachi Group to provide radio programming to listeners in South-Saharan Africa. The Wanachi Group offers radio and TV direct-to-home and via cable. DW’s English television channel has been available on Zuku TV since 2009.
Asia
DW’s Indonesian science and technology show, Inovator, has been included in the lineup from Televici Edukasi, which provides educational programming to more than 41,000 shools and universities in Indonesia.
DW celebrates 50 years of quality journalism in Kiswahili
For half a century, DW has been broadcasting reliable news and information in Kiswahili to listeners in Eastern Africa and the Great Lakes region. DW celebrated this anniversary today with an event in Dar es Salaam, Tanzania, by bringing opinion leaders together for a discussion on “Knowledge and Awareness through Media”. Keynotes were held by the German Ambassador, Klaus-Peter Brandes and Andrea Schmidt, head of DW’s Kiswahili Service.
“The majority of our listeners live here in Tanzania so it was an obvious choice for our celebration,” said Andrea Schmidt. “For the last 50 years, DW has been committed to providing balanced news and reliable information, offering people in East Africa insights and detailed analysis on the issues that matter most.”
The panel discussion at the event was organized with the help of GIZ in Dar es Salaam and moderated by DW’s Mohammed Khelef. Participants included distinguished Tanzanian media professionals likeAssah Andrew Mwambene (Director of Tanzania Information Services / Maelezo), Mohamed Abdulrahman (DW), Jenerali Ulimwengu (journalist), Valerie Msoka (Director of TAMWA) and Maggid Mjengwa (social media expert).
DW’s Kiswahili Service broadcasts daily three hours to East Africa and the Great Lakes region. By working with partner stations throughout the region, DW is able to provide listeners via FM balanced coverage of what is going on in the world in general and in Africa in particular. To provide this international perspective, a team of journalists from five African countries works together with a network of correspondents. Kiswahili programming is one of the most popular that DW offers. DW has integrated award-winning educational content with Learning by Ear and a huge variety of features covering health, human rights, environment, women and development, youth and lifestyle and culture.
New content and platforms on display in Singapore
DW representatives are in Singapore this week for the Asia TV Forum (ATF). Along with promoting television content from DW Transtel, DW will also be highlighting the launch of its new presence on Mediapeers (content.dw-transtel.de). The mediapeers exchange allows distributors of audiovisual content to manage, showcase, license, distribute and bill their programs to professional buyers worldwide, including TV channels, home video distributors, cable operators, VoD services, airlines, websites and publishing houses.
Art Beats is among the DW Transtel content that is being highlighted in Singapore. It’s a series that celebrates the unsung heroes of culture; street musicians and graffiti artists, samba and tango virtuosos, masters of caricature and satire and their power to unite nations and peoples.
ATF continues until December 7. DW is at stand F14.
Feedback
Comments deactivated