CNCDP to introduce Euromaxx in Chinese
DW’s daily European lifestyle magazine Euromaxx will be repackaged by CNCDP China for the Chinese market and other Mandarin-speaking audiences. According to a new coproduction agreement, CNCDP China will incorporate a local host and Mandarin voice-over to create a Mandarin version, with 78 hours of programming.
Euromaxx is one of DW’s most popular shows in Asia and showcases the glitz and glamour of European fashion, design, food, culture, arts, architecture and music.
CNCDP will have broadcast rights for all their channels as well as distribution rights to other broadcasters in China. This is not the first time that Euromaxx has been repackaged into another language in Asia. Last year, 26 episodes were coproduced with Xinya Media in Singapore for broadcast on their regional channel.
Market roundup: December 2011
Africa
DW’s sales team has once again made inroads in Africa. France Greber, Distribution Representative for Africa, and Thomas Mösch, from the DW’s Africa service, recently made a trip to Cameroon and returned with nine new partners. The community radio stations that have signed agreements will begin broadcasting DW’s radio programming this year – including programming in French and Hausa, as well as the new English program “Africalink”. With a total of 20 radio, three TV and two online partners, DW is now available nationwide in Cameroon.
Americas
DW continues to gain ground in the United States – it has now included in several new cable systems across the country with Comcast. These include Texas, Pennsylvania, New Jersey and Delaware, making it available to more than 3 million Comcast subscribers. DW was previously only available in the Comcast systems in Colorado, Central California, San Francisco Bay Area and Southern Florida. In addition, Cox Communications has made DW available to its 600,000 subscribers in Virginia.
Asia
DW has expanded its partnership with the largest commercial station in Bangladesh, Ekushey TV (ETV). The broadcaster will include business features and reports from DW’S Bengali service.
DW is now broadcasting its television program to all of the Palau islands in the Pacific Ocean, after signing an agreement with the Palau National Communication Corporation PNCC. And in Indonesia, Mega Media MMI is the new nationwide DTH partner. Viewers will be able to receive DW-TV using their DTH satellite dish.
Europe
DW’S television magazine Eurobox is now being broadcast in Moldova. The coproduction with Teleradio Moldova (TRM) is shown on Saturdays, and rebroadcast again the following week. This is just a continuation of DW’s partnership with TRM – the station has been broadcasting a range of DW programming with subtitles in Romanian since 2004.
The IPTV provider HOL TV has included DW programming into its line-up. HOL TV is the first provider in Greece with HDTV and VoD. DW has also signed a partnership with the leading telecommunications provider in Bulgaria. VIVACOM has included DW-TV into its lineup and is broadcasting it via IPTV as well.
New coproduction for Central Europe
Deutsche Welle has expanded its television services in Central Europe by making a magazine covering European issues available to partners. Individual features will be taken from Deutsche Welle’s magazine “Europa Aktuell” and additional shows on DW-TV and adapted into the regional language. Regional-specific content – like press reviews and interviews – is produced especially for inclusion in the weekly broadcast.
In Kosovo, “Europe Today” will be broadcast by the leading public broadcaster RTK starting November 24. On December 7, the Croatian version will go on-air with Kanal Z1 and be broadcast every Wednesday. TVR Info in Bucharest started broadcasting the 26-minute show on October 1. “Euro Box” is shown there nationwide on Saturdays. The hosts for the new shows include Lindita Arapi (Albanian), Srecko Matic (Croatian) and Lavinia Pitu (Romanian).
DW expands in India with Doordarshan
DW has signed an agreement with Doordarshan (DD), the television division of Prasar Bharati, the Broadcasting Corporation of India. This agreement outlines the areas of cooperation, including coproduction, training, joint events and the broadcasting of selected DW-TV and DW-TransTel programs on Doordarshan’s network. DW and DD will also enter into a detailed agreement on the exchange of television programming in the areas of science and technology with Tomorrow Today, lifestyle with euromaxx and global issues, personalities and events with Global 3000.
In addition, DW-AKADEMIE will provide training for DD’s staff, focusing on advanced broadcasting techniques, program production, technology and management.
Deutsche Welle has been expanding its services in India for many years, and this new agreement marks another milestone in these efforts. The agreement was signed in Delhi on November 5th by the Director General of Doordarshan, Tripurari Sharan and Erik Bettermann, Director General of Deutsche Welle.
Market roundup: November 2011
Online
DW used the EXPOLINGUA in Berlin to present its new social networking platform for German learners. CommunityD – der Campus officially launched on October 28 and will provide those who want to learn German a great way to improve their skills – with interactive classrooms, chat rooms and multimedia material. The platform also allows students to become the teachers, by letting them upload their own audio and video content, vocabulary lists and other documents.
Europe
EUROBOX made a successful debut in Romania at the beginning of October, after premiering nationwide on the public broadcaster TVR Info. EUROBOX is a half-hour program made up of reports and features with unrestricted rights from DW. It covers current European and German issues, commentaries and a press review. It is adapted by DW’s partners in Romania and presented by a Romanian host. It will be broadcast on TVR Info on Saturdays with a second run on Sundays.
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