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Quality journalism is recognized in many ways
DW is valued all over the world for revealing unqiue ways to understand important global issues. A series of recent high-profile awards is a strong sign that this quality is being appreciated.
A prime example is the PromaxBDA Promotion, Marketing and Design Global Excellence Awards, where two DW productions won three awards last week in Los Angeles.
The youth-oriented documentary program Life Links received a gold award in the category, “Art Direction & Design: News Opener.” Life Links premiered last year and features personal and impactful stories from young people across the world.
Two bumpers from the Global Ideas series also won awards in the category “Art direction and design: News Bumper”. A gold went to “Biodiversity- Birds” and a silver to “Biodiversity- Forests”. The documentaries from Global Ideas cover a fascinating variety of environmental and social issues tied to globalization.
In the winning categories, DW was among top brands in international news and documentary entertainment like CNN, BBC News and the Discovery Channel.
ProximaBDA is an international association for marketing, promotion and design with 10,000 members in 70 countries. The Global Excellence Awards recognize outstanding work in all branches of media marketing.
Another example is in Jordan, where DW received the Al Haitham Arab Media Award for the best international broadcaster with Arabic-language programming. The prize will be presented in August at the Arab Youth Media Forum in Amman, Jordan. The jury said that DW (Arabia) was a “reliable and trustworthy” source of information marked by a strong cultural profile and quality documentaries.
DW (Arabia) brings audiences from Morocco to Saudi Arabia a valuable independent perspective on global news and events. Starting June 22, the channel will broadcast 24 hours a day in Arabic.
DW strengthens cooperation with Egyptian partner ONTV
DW has taken a big step forward in developing closer cooperation with Egyptian partner ONTV, one of the most popular news and information networks in Egypt. The new DW-ONTV co-production, Women at a Turning Point, represents the first time the two broadcasters have worked together on a production and is a turning point in their ongoing four-year partnership. Women at a Turning Point will begin broadcasting May 2 on DW (Arabia).
The host of Women at a Turning Point, Reem Magued, is a highly recognized media personality in Egypt and has been described as one of the most vocal Egyptian journalists when reporting the truth about important internal events to local audiences. DW’s new partnership with Magued is just the latest example of ongoing close cooperation with Egyptian media. Last year, famous Egyptian satirist Bassem Youssef was a keynote speaker at the Global Media Forum. Other cooperative initiatives with Egyptian media include development workshops with DW Akademie.
As an international broadcaster, DW has an important role to play in providing Egyptians with an impartial international perspective they can use to better understand events affecting their lives. Press and media oppression in Egypt is a pervasive issue and journalists or bloggers can face severe punishment for doing their jobs. Egypt ranks 158 out of 180 in the 2015 Press Freedom Index from Reporters Without Borders.
Market roundup: October 2014
Middle East
DW partners from across the Arab world met in Tunis, Tunisia, with 17 CEOs and program directors of leading broadcasters and online portals from Egypt, Morocco, Jordan, Iraq, Yemen, Oman, Qatar and Tunisia participating. Representatives from DW’s Middle East/ North Africa distribution met with long-term partners and we able to find opportunities for increased cooperation. The largest Jordanian online news portal, Alwakeel News, is now a DW Facebook partner with 3.3 million users in Jordan and DW will also be providing full text content for highly-popular Egyptian online news portal, Almasry Alyoum. For television, a partial re-broadcasting contract was negotiated with Yemen TV.
Africa
Representatives from DW met with 13 radio and online partners of DW Portuguese for Africa in Nampula, Mozambique. The partners were especially pleased about the interactive rubric, Espaço do Ouvinte, which allows for listener commentary and the educational series, Learning by Ear. Numerous partners expressed interested in rebroadcasting older episodes that highlight political participation to complement the upcoming elections in Mozambique. Partners were also interested in developing journalism training programs with DW Akademie.
DW has three new partners in Kenya. Television Cosmopolitan and Health TV Africa will acquire part of the programming line-up from the English channel, DW. News and magazine radio formats from DW Kiswahili will also be broadcast by Radio Mambo. DW is also increasing radio presence in Tanzania. Links to DW Kiswahili are being integrated into the website of local station partner, Fadeco. Tumbatu Community Radio, which was created in cooperation with UNESCO, is now broadcasting DW’s complete Kiswahili radio program. In Uganda, Smart FM, will be broadcasting the English radio programs Africa Link and news once a day from Monday to Friday.
Asia
DW content in Bengali, Hindi, English and Urdu is now available on the popular Indian news App, NewsHunt. NewsHunt is a cross-platform news aggregator briging together content from over from over 100 news sources in 11 languages spoken in India. By its own estimates, 50 million users have installed the App and it is the most used App in India after WhatsApp, Facebook and YouTube. It can also be used in website format.
DW has a new cable television partner in Vietnam. The cable provider VGN is now carrying DW Asien. VGN provides international television to foreigners living in Vietnam.
In Sahiwal in the Punjab region of Pakistan, around 30,000 households are now being provided with DW via a new Pakistani broadcasting partner, New Geo Cable Network.
Europe
DW’s European distribution have collaborated with Britain’s elite Cambridge University to provide students with a wide-array of DW resources for learning German, available now on the university’s website. A similar arrangement provides students at the University of Nottingham with an online learning platform composed of DW’s language learning resources.
Ensuring a pan-Arabic platform for freedom of expression
Naser Shrouf, Head of Distribution for Africa / Middle East
Political satire in Egypt can be a dangerous business but it is often through humor that people understand themselves better. With his news show Al Bernameg, Bassem Youssef uses comedy to provide a way for Egyptians to laugh at themselves during a very serious time for their country. The program also creates a window looking into Egyptian society and now with DW as a broadcasting partner that window will be opened to a much wider audience.
By adding Al Bernameg to the lineup we at DW are once again showing our commitment to promote and foster advocates of free speech and democracy through working closely with partners around the world. It is a sign of where we want to go as an organization – exploring diverse formats and connecting in new ways with local audiences.
For almost three years Egypt has been struggling to define itself. The function of a free press, that is so vital to this process, has also suffered. Non-traditional media has often filled the void. Al Bernameg, through making fun of political personages and social mores, provides an objective perspective that may look funny on the surface but is serious to the core.
After being taken off the air in November, Al Bernameg is now being broadcast each week, locally and on DW (Arabia). With DW, the show will be ensured an audience stretching from Morocco to Iraq. Freedom of speech and critique of the government are values essential to building modern societies. We think that programs like Al Bernameg are an important component of the media landscape in the Arab world – and we are committed to helping get the message across.
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