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Market roundup: January 2013
DW has added to its range of mobile content in China by making “Jojo sucht das Glück” available on the Tudou Video app. The app provides smartphone users in China with video content and has been one of the most popular since its introduction to the Chinese market in 2010. “Jojo” is DW’s award-winning soap opera for those looking to learn German.
With Congeco, DW has added a new television partner in Ontario, Canada. The cable provider has included the German-language television channel in its line-up and offering it as part of a German package for viewers throughout Ontario and Quebec. DW (Amerika) was also added by six networks that are part of the Canadian Cable Systems Alliance (CCSA) – making it even more readily available to viewers in Ontario.
DW has expanded its cooperation with HRT. Croatian’s national TV station is integrating several new programs from DW into its lineup, including Global 3000, Tomorrow Today and Europe in Concert. In addition, HRT will start contributing to the DW series World Stories.
DW has been lined up with other international broadcasters like BBC and Al Jazeera on Soundcloud’s World News section. DW has seen a lot of success over the past year on Soundcloud, which some have dubbed “YouTube for audio”. With the new categorization, DW’s English audio content will be even easier to find and listen to.
The DW Media Center has been expanded to offer programming in additional three languages: Bosnian, Serbian and Croatian.
Date2013-01-02 | 12:34