DW has been increasing its presence in Asia by adding more broadcasting and production partners while expanding into new regions. Since the launch of DW News, Asia has taken a larger focus due to its diverse and rapidly-growing media markets.

A big piece of DW’s strategy is collaborating with partners in target regions. By building strong partnerships from the ground up, DW can reach more people across Asia with programming that speaks to them.

Representatives from DW are currently in Singapore at the Asia TV & Forum Market (ATF) to explore the potential for growth in content markets across Asia. The event is one of the largest of its kind in Asia and presents a huge opportunity for DW to open new doors and become more visible.

To open doors with audiences, DW develops regionally-tailored co-productions with local partners. Two recent deals with partners in India and Vietnam are the latest advancements for DW in Asia.

The Indian public broadcaster Prasar Bharati and the Vietnamese state broadcaster VTV both signed memorandums of understanding (MOU) to work on co-productions in the near future.

Included in the MOU with Prasar Bharati are the co-production of DW’s award-winning lifestyle show Euromaxx in Hindi and dubbing the Hindi science program Manthan into other Indian languages.

“This opens a new chapter in the Indo-German relationship where public broadcasting is concerned,” said Prasar Bharati CEO Jawhar Sircar. “We have a special relationship with Deutsche Welle and we hope it will lead to more mutually beneficial broadcasting collaborations.”

The MOU with VTV will involve co-producing a new science magazine program. Since 2013, DW has been providing Vietnamese subtitled versions of nine shows including the popular Global 3000 and In Good Shape. Since March 2015, VTV has also packaged and broadcasted a Vietnamese version of Euromaxx. VTV has also broadcast DW’s English-language channel in its entirety since 2006.

Producing content that connects with audiences in diverse markets around the world requires more than a one-size-fits-all strategy. DW has always understood this and sets an example for international cooperation in broadcasting that diversifies programming and brings new ideas and perspectives to viewers.

 

 

Africa

A selection of educational programming from DW Transtel was purchased by Channel ED, a new knowledge and education channel based in South Africa. Channel ED was launched in December 2013 and is produced  in Johannesburg at Urban Brew Studios. The channel is a part of a programming package offered by the Pan-African digital satellite broadcaster DStv, which is operated by the South African digital media company, MultiChoice. Channel ED targets young adults and will broadcast to 49 countries throughout Africa.

Asia

The Pakistani business news channel Business Plus has just purchased an extensive programming package from DW Transtel. The channel has also carried the popular DW format Euromaxx since November 2013. Starting in 2014, Business Plus will be broadcasting nationwide 50 hours of DW Transtel’s travel and culture programming. Around 12 million households in Pakistan have access to the channel.

DW has also added three new partners in the Baltistan region of northern Pakistan. New Rakaposhi, Garden Cable Network and Shaheen Cable Network provide television service to around 10,000 households in the city of Gilgit. The Pakistani channel Zaiqa TV will also be broadcasting DW’s lifestyle and fitness program In Good Shape via satellite to a potential audience of 12 million households.

Latin America

DW has a new TV partner in Peru. Since October 2013, RPP TV, the news and information channel from Gruppo RPP has been broadcasting DW’s  En forma, Claves, Enlaces and Reporteros en el mundo. Around 1 million subscribers of the Pay-TV service, Moviestar TV currently pick up RPP TV. The channel will also be available via terrestrial television until the end of 2014, which should considerably increase the exposure of DW (Latinoamérica) to potential audiences in Peru.

Europe

The mobile livestream from DW (Europe) is now available in the Republic of Moldova on the country’s leading mobile carrier, Orange Moldova.  Since the end of 2013 content from DW (Europe) can be uploaded on iOS and Android mobile devices with the Orange TV App. DW is also available on Orange Moldova’s television news package and online at tv.orange.md.

Online

The complete video archives from DW in German, English and Spanish can now be accessed on Google devices via a Smart-TV App.

DW(English) is also available on Google Newsstand and Google Play Kiosk. Google Newsstand for Android mobile phones can be downloaded at the Google Play Store.