Market roundup: July 2015
Asia
DW’s new global English news channel is now available in Afghanistan via satellite after a three-year contract was closed with the satellite provider Afghanistan Broadcasting System. The satellite Afghansat 1 is operated by Eutelsat and will carry 60 international and national channels to a potential 1,5 million subscribers.
DW has a new broadcasting partner in Indonesia. The nationwide television provider Sky LBS will now carry the full program from DW’s new English news channel via cable, satellite and IPTV. Sky LBS can reach a potential 35.8 million households and has 123 national and international channels in its portfolio.
DW Akademie has opened a new office in Yangon, Myanmar in partnership with the German Federal Ministry for Economic Cooperation and Development (BMZ). The primary activities of DW Akademie in Myanmar are supporting the transformation of the state broadcaster MRTV and the construction and development of the first private journalism school in Myanmar, Myanmar Journalism Institute. DW Akademie has been active in Myanmar since 2009.
Europe
DW has partnered with the German UNESCO commission and the German Federal Foreign Office for a conference being held this month in Bonn. The highlight of the conference will choosing a new UNESCO World Heritage Site. For the occasion, DW produced a multimedia website Wege zum Welterbe that traces a virtual path across all World Heritage Sites in Germany.
Africa
DW and Nigerian broadcaster Channels Television have signed an extensive cooperation agreement.
The new partnership will feature live broadcasts with a DW market reporter from the Frankfurt Stock Exchange and four weekly interviews with DW correspondents covering current German and European issues in society and politics. Channels Television has the widest broadcasting range in Nigeria.
An in-depth look at the future of the book wins ‘Best of Festival’
Who decides what we read? What price will we pay for it? How will big data continue to change the book in the future – and the way we think? These are the questions that were posed by DW’s documentary Gutenberg in the Cyberstorm, which just won Best of Festival for Documentary at the US International Film and Video Festival.
The documentary was produced as a special for Arts.21 – DW’s cultural magazine. Kate Müser takes viewers on a journey from Berlin to San Francisco and back again to examine the value that books will have in the future.
Working with users to find the world’s local heroes
DW’s latest campaign puts the focus on people who are making a difference. People who rely on global insights and who think, reflect, reconsider and innovate. Who make rules, instead of playing by them and motivate instead of standing in the way. What DW refers to as “local heroes”.
Coinciding with the launch of its new television channel, flagship news show and app, DW is calling for viewers and users on social media to submit their own stories about people in their community who are making a difference. To submit their stories, users just need to fill out a form at dw.com/localheroes or join the discussion on Facebook.
The campaign also features DW’s stories about local heroes as a programming highlight. For example, the winners of this year’s The Bobs are being featured on Life Links. The show speaks with online activists like a refugee from Syria, a data protection activist from Bangladesh and a blogger from Mexico, who tell their stories about taking a stand and fighting for what they think is right.
Quality journalism is recognized in many ways
DW is valued all over the world for revealing unqiue ways to understand important global issues. A series of recent high-profile awards is a strong sign that this quality is being appreciated.
A prime example is the PromaxBDA Promotion, Marketing and Design Global Excellence Awards, where two DW productions won three awards last week in Los Angeles.
The youth-oriented documentary program Life Links received a gold award in the category, “Art Direction & Design: News Opener.” Life Links premiered last year and features personal and impactful stories from young people across the world.
Two bumpers from the Global Ideas series also won awards in the category “Art direction and design: News Bumper”. A gold went to “Biodiversity- Birds” and a silver to “Biodiversity- Forests”. The documentaries from Global Ideas cover a fascinating variety of environmental and social issues tied to globalization.
In the winning categories, DW was among top brands in international news and documentary entertainment like CNN, BBC News and the Discovery Channel.
ProximaBDA is an international association for marketing, promotion and design with 10,000 members in 70 countries. The Global Excellence Awards recognize outstanding work in all branches of media marketing.
Another example is in Jordan, where DW received the Al Haitham Arab Media Award for the best international broadcaster with Arabic-language programming. The prize will be presented in August at the Arab Youth Media Forum in Amman, Jordan. The jury said that DW (Arabia) was a “reliable and trustworthy” source of information marked by a strong cultural profile and quality documentaries.
DW (Arabia) brings audiences from Morocco to Saudi Arabia a valuable independent perspective on global news and events. Starting June 22, the channel will broadcast 24 hours a day in Arabic.
Market roundup: June 2015
Asia
DW is now available on the OTT platform YuppTV, which is comparable to portals like Hulu and Netflix. YuppTV will be including DW in its channel lineup and has more than 2 million registered users in India, Pakistan, Bangladesh, Sri Lanka, Nepal and Bhutan.
DW is now also being offered by the first IPTV provider in Nepal. New IT Venture (NITV) is the largest Internet provider and currently the only IPTV provider in Nepal with plans to expand nationwide.
The Mongolian broadcaster TM-TV will now be including Made in Germany, Global 3000, Drive It, Discover Germany and Euromaxx in its program.
Latin America
La Nación Chile has recently been added as a new online partner for DW. Since 2010, the renowned newspaper has been available as an online-only news source. It receives an average of 1.8 page visits per month and is among the most-visited websites in Chile. La Nación will be syndicating DW content including full articles.
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