Another season of Jojo
Deutsche Welle launched its second season of “Jojo sucht das Glück” today at the International German Olympics (IDO) in Frankfurt. The innovative language-learning web soap is designed to give younger people an interesting look at life, love and language… German style. The first season premiered in July 2010 and has assembled an impressive fan base since then. The Jojo fan page on Facebook also gives German students insights into the life of their favorite German exchange student. The concept won over the jury of the German Network of E-Learning Protagonists (D-ELAN) and the association honored Jojo with its innovation prize at the start of 2011 – calling it a “well-rounded e-learning package with custom-tailored use of various media and learning formats”.
Andre Moeller, who is in charge of DW’s German courses, thinks that highlighting an international relationship is a great way to make learning grammar and vocabulary fun. In season two, they will also be exploring more cultural information.
Market roundup: July 2012
Africa
DW has found a new partner for World Stories with the South Africa based project Africa Report. The Dutch NGO Media for Business Development Foundation (MBDF) started Africa Report in 2009. MBDF supports the development of the private sector in African countries and the TV program Africa Report inspires its viewers with the success stories from African businesses.
Europe
The leading Russian pay TV channel Tricolor TV is now including DW in its “Optimum” package. The new DW partner has more than 30 million cable subscribers and is the largest satellite TV provider in Russia. The British market research firm HIS Screen Digest states that Tricolor is the fastest growing DTH service in Europe and in the top three worldwide (along with Dish TV and Sun Direct).
Another partnership in Russia was added just last week during the Global Media Forum in Bonn. Chetvertyi kanal (Channel 4) will begin integrating the program “Europe in Concert” into its lineup.
America
The most important cable providers in Bolivia is now integrating two DW channels in its network. COTEL has picked up the Spanish and German language DW channels as part of its basic package and is thereby providing viewers in the capitol city of La Paz with DW programming around the clock.
Mobile
Following the launch of dw.de in February, DW has also relaunched its website for mobile users at m.dw.com. The site is optimized for mobile handsets and smartphones and is available in 30 languages.
Comments deactivated And speaking of…
Here is the new Bobs brochure featuring some of our most famous award winners and jury members.
Download the Bobs brochure and get all of the information on Deutsche Welle’s international blog awards.
Comments deactivated DW recognizes the world’s best bloggers in Bonn
Blogging and social activism were on the agenda last night when Deutsche Welle (DW) presented prizes to the winners of its international blog awards, The Bobs. “Best Blog” went to Iranian journalist and blogger Arash Sigarchi, and his blog Window of Anguish. “When it comes to freedom, I believe the situation has worsened since I left Iran in 2008,” said Sigarchi, who reports in Persian and English about social and political topics in his homeland, especially about the state of human rights.
You can find a wrap-up of the entire event in the press release.
Comments deactivated DW wins for design in Los Angeles
DW picked up a total of of eight prizes, including two gold at the PromaxBDA Global Excellence Design Awards for 2012. The PromaxBDA awards recognize accomplishments for TV design and media marketing and the event is considered one of the most presitgious in this field. The team took three prizes in the category of “News, Bumper” – a gold for the design of “The Car Making World,” silver for “Global 3000 Africa on the Move,” and bronze for “Global 3000 Global Snack.” The design for “The Future of Motoring” also took gold in the category of News, Open/Titles. Other nominees in this category included CNN International, CNN en Espanol, Al Jazeera English and Schweizer Fernsehen.
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