Market roundup: November 2011
Online
DW used the EXPOLINGUA in Berlin to present its new social networking platform for German learners. CommunityD – der Campus officially launched on October 28 and will provide those who want to learn German a great way to improve their skills – with interactive classrooms, chat rooms and multimedia material. The platform also allows students to become the teachers, by letting them upload their own audio and video content, vocabulary lists and other documents.
Europe
EUROBOX made a successful debut in Romania at the beginning of October, after premiering nationwide on the public broadcaster TVR Info. EUROBOX is a half-hour program made up of reports and features with unrestricted rights from DW. It covers current European and German issues, commentaries and a press review. It is adapted by DW’s partners in Romania and presented by a Romanian host. It will be broadcast on TVR Info on Saturdays with a second run on Sundays.
Two new partners in Asia
Deutsche Welle (DW) has been added to the portfolios of two additional partners in Asia. DW’s Director of Distribution, Petra Schneider announced recently that Germany’s international broadcaster has signed a carriage deal with Mongolia’s first IPTV operator, Univision, as well as with China’s leading daily Global Times.
“This is a huge step forward for DW in Asia. It’s not just about gaining ground in these fast-growing markets, but also about gaining dynamic new partners with which we can grow,” said Schneider. “With our new partner in Mongolia, DW-TV ASIA+ will be accessible to a larger number of viewers who are looking for the best and most reliable news and information.” DW-TV ASIA+ will provide Univision’s IPTV network with a wide range of English language programming, including news, lifestyle, magazines, documentaries and in-depth features.
DW will also be providing video contact for Global Times’ VOD service v.hanqiu.com. “The 30 programs chosen reflect the lifestyle and passions of the people in China: healthy living with in good shape, the latest cars and how they match up with drive it!, the most fascinating developments from science and technology with tomorrow today and the glitz and glamour of European living with euromaxx,” added Schneider
The deal with Univision marks DW’s first entry into Mongolia. DW also has a VOD deal with Ku6.com, one of the most valuable on-line video brands in China. According to Schneider, DW sees this as just the beginning and aims to make deeper inroads in the region.
Univision is Mongolia’s leader in mobile phone operations with triple play services (IPTV, Internet and phone) using the world’s best technology throughout Ulaanbaatar.
v.hanqiu.com is a video channel created to feature premium Internet video news, interviews, surveys, dramas and other original programming. Operated by Global Times, China’s leading English newspaper, it has more than 50 million page views (PV) daily.
Making the most of tomorrow
DW has a new blog focusing on the next generation of activists. Generation Change looks at young people all over the world who are working to make a difference – whether they are campaigning for free press in Zimbabwe, helping provide clean water in India, or offering free music lessons to underprivileged kids in the UK.
The editorial team is also looking for leads. Are you or someone you know doing something big or small to change your community, your city, your country – or even the world? Then post the link to your blog or website, or simply share the story yourself. Send Generation Change an e-mail at or comment on the Generation Change website.
You can also listen to all of the audio reports and podcasts in the DW Media Center.
DW iPhone App update now available
DW has now released a new version of the DW News Portal – it’s iPhone app. The new version makes it easier to share content via social media – allowing users to post articles and videos directly to Facebook and Twitter, or send them via e-mail.
The DW News Portal offers live streams in German, English, Russian and several Asian languages as well as background information and current news from politics, business, science, German Bundesliga, culture and lifestyle. The App is also available for Android devices.
Market roundup: October 2011
Online
As part of an agreement with the second-largest TV manufacturer, LG Electronics will begin programming apps for DW that will be available on so-called smart TVs. These apps will make it possible for customers to access multilingual content from DW right from their living room.
Latin America
DW is now available GVT, a pay TV platform from Vivendi, dramatically increasing its presence in Brazil. On October 1, DW was made available on the pay TV platform, which makes use of a hybrid broadcast (DTH/IPTV). This is the first platform of its kind in Brazil. It makes it possible to receive programming via DRH and, at the same time, use interactive elements like video-on-demand via IPTV. GVT offers more than 140 channels in three different packages – and Vivendi is expecting a lot of growth in this sector in the next year.
Africa
DW has signed an agreement to work with DBS TV in Cameroon, a station that is based in Douala and available in Africa, Europe, North and South America. Along with taking on DW programming, DBS TV will work with Germany’s international broadcaster on a weekly coproduction in the future.
Asia
TempoTV in Indonesia has integrated several of DW’s television shows into its line-up, including In Focus, Bundesliga Kickoff, European Journal, Kino, Global 3000, in good shape and tomorrow today. TempoTV is available nationwide and specializes in educational programming. It is available on AORA – a DTH satellite platform – and reaches approximately 400,000 subscribers.
Also in Indonesia, IPTV provider Groovia has been broadcasting DW-TV ASIA+ since July after signing an agreement with DW. Groovia has more than 100 TV channels.
Europe
DW’s is now available on Crystal TV – an online provider. The platform makes it possible for customers with PCs, Macs, smartphones, tablets and iPods to access video DW’s video live stream.
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