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Market roundup: November 2014
DW has expanded cooperation with Microsoft. Full-text DW articles in 12 languages now complement the rich variety of news content available on msn.com, Microsoft’s global news and information platform. The expansion to msn.com is an improvement on DW’s current cooperation with Microsoft’s Bing News; with better website functionality featuring prominent links to DW online content and advertising potential via a free promo banner that can be adapted to target languages.
Online articles from DW English are now being included on “The Most”, a new online news aggregator developed by The Washington Post. The platform aims to improve user experience with online news by “gathering the most engaging stories from a broad array of top news sources.” The Washington Post boasts 30 million visitors to its website each month.
DW was among a group of international broadcasters meeting in Paris this month to discuss issues surrounding internet censorship. Participants shared ideas on using censorship circumvention systems and discussed possibilities for closer cooperation. Broadcasters at the meeting included VoA, RFA, BBC, RFI, France24 and RNW.
DW is working in cooperation with Fraunhofer IAIS, dpa-inforcom and Neofonie on an innovation project called News-Stream 3.0, which will aggregate big data for journalists. The project develops software tools which make thousands of content sources easy to iuentify and use in newsrooms.
DW content will now be available on Amazon Fire TV and Smart TVs after a new agreement with the Opera Store. Video-on-demand content in German, English, Spanish and Arabic will now be available on over 300 TV models and BluRay Players.
DW has a new partner in the Philippines. The IPTV provider SKYTEL will include DW’s flagship English channel, DW, in its programming package. Skytel began operations at the beginning of October and in its first year plans to reach 100,000 subscribers in the Quezon City/Manila metropolitan area.
DW has a new cable TV partner in Pakistan. OK Cable Network, located in the northern city of Nowshera, will deliver DW to around 10,000 households in the region.
Audionow, a leading “call-to-listen” platform in the USA now features DW audio content in English, French, Hausa, Kiswahili, Portuguese and Amharic. Users access content with a telephone by calling a language-specific number. The service aims to provide diaspora communities with radio news covering their home countries in their native languages.
DW will now be cooperating closely with the Ukrainian international broadcaster, UTR, after a memorandum of understanding was arranged between the directors of both broadcasters. Media training seminars provided in cooperation with DW Akademie are already in planning. DW also plans to lend technical expertise and provide video content to UTR in English, Russian and Ukrainian. Additionally, UTR has expressed interest in acquiring journalistic content from DW. UTR was founded 12 years ago and focuses primarily on television production.
DW has a new Russian-language broadcasting partner based in Israel. Channel 9 broadcasts programming to Russian-speaking audiences in Israel via cable and satellite in Germany, North America and Australia.Also called Israel Plus, Channel 9 will now be broadcasting DW cultural programs Arts.21 and Euromaxx Highlights along with the science and environment formats Tomorrow Today and Global 3000. Online news and articles from DW are also to be included on the new partner’s website. Channel 9 reaches the largest Russian-speaking television audience outside of Russia.
Date2014-11-06 | 9:43
TagsAmazon Fire, Audionow, BBC, Bing News, Channel 9, DW English, DW-AKADEMIE, France24, Israel Plus, Market roundup, Microsoft, Opera Store, RFA, RFI, RNW, Russian, SKYTEL, The Most, The Washington Post, UTR, VoA
Flipboard and Bing make DW a centerpiece of interactive content
The Internet is an open frontier for creative media. By cooperating with partners who are developing innovative media applications, DW is finding new ways to present and reformat content. One of the latest collaborations is with Flipboard, an innovative App that allows users to curate an online “personal magazine”.
The winner of Apple’s 2010 App of the year features a novel yet simple functionality and with one click, users can “flip” an article or other online content onto a personalized platform that has an attractive magazine style layout. DW news content in 14 languages is now available for use with the App and each website is presented in a magazine format with a “cover story” that updates automatically. Flipboard reflects the diversity of DW’s news services with a variety ranging from Arabic to Chinese and Russian. By clicking on an article, users are redirected to the DW website. The partners at Flipboard are already enthusiastic about the attractive layout of the sections prepared by DW’s marketing team. Flipboard’s user-generated magazines provide a great example for how audiences can take control of their content.
In another exciting partnership, a team from DW has recently been working with developers at Microsoft to ensure that online content from DW is featured prominently on Bing news, the sleek online news application now included on all Windows 8 devices. There have been over a million page views since DW first went online in German with Bing news last month. Content from DW in 11 languages is set to be integrated into the App in the coming weeks. DW is keeping an eye on the horizon and will continue to play a part in more exciting and creative developments with online media in the future.
Date2014-04-10 | 12:31