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DW Akademie orients students in a changing global media landscape

IMS students from three generations gathered recently at DW Akademie in Bonn.

DW represents Germany in the international media landscape, and besides providing audiences worldwide with quality journalism, DW Akademie also promotes media development with training programs for media professionals. The International Media Studies master’s program from the DW Akademie is a comprehensive part of DW’s role in fostering high standards in media. The IMS program is currently accepting applications.

Every year the program accepts 30 students from around the world. The IMS curriculum reflects the diverse career paths open to media professionals. But the benefits of the IMS program are best exemplified by what graduates go on to accomplish. Just a few careers of recent graduates include a university professor in Brazil, a senior public affairs consultant in Indonesia and a project coordinator for media development in Belarus.

Two IMS graduates also created the blog Multicoolty, which started off exploring what life is like in Germany for those coming from other cultures, and has since expanded this focus to include France, Italy and Russia.

IMS also produces a series of research books, “Edition International Media Studies”, which take an in-depth look at issues affecting different media systems around the world. The 2015 edition focuses on international standards of journalism education. Previous editions include analysis of media landscapes in Kenya and Pakistan and the role of the media in the Arab world.

With each new IMS class, a range of cultures and professional backgrounds come together to create a unqiue learning environment. Prospective IMS students have until March 31 to apply.


2016-02-23 | 3:20



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How to bring together theory and expertise to train international journalists

Many journalism degree programs can miss providing students with a clear set of skills to be effective in the workforce. Many universities, especially in developing nations, lack the technical resources to provide students with these skills, leaving that part of their education to internships, which are not always structured or guarantee that the student will acquire practical expertise.

Journalism does not exist in a vacuum. It’s essential that journalists, especially those working in international contexts, understand the different social, political and economic frameworks in which events play out – but an educated mind requires educated hands.

DW Akademie, in cooperation with universities in Bonn, puts the resources of a world-class broadcaster in the hands of students. Those who earn a place in the International Media Studies (IMS) Master of Arts program receive a one-of-a-kind educational opportunity, combining the professional competence of DW with the high academic standard at the University of Bonn and the Bonn Rhein-Sieg University of Applied Sciences.

IMS takes a theoretical approach and backs it up with practical experience leaving graduates with a cohesive skill set that will enable them to know what they are doing and why. The curriculum includes everything from media systems and media management to globalization and development studies – all combined with hands-on projects.

The students are another important part of what makes IMS special: They come from all over the world. IMS is aimed at aspiring media professionals from developing countries who will be able to put their education to work where it is needed most.

The wide-range of master’s theses attest to the diversity of each IMS class. Two recent graduates produce Multicoolty, an entertaining blog that profiles life in Germany from the perspective of foreigners. Another group of students worked on a research project examining press coverage of Egypt. Intriguing research on international media is also published in the context of IMS.

IMS is currently accepting applications for the upcoming class. Important information from the program requirements to costs and logistics can be found in the FAQ. If you are interested in becoming an IMS student, don’t miss this unique opportunity.  Prospective students have until March 31, 2015 to apply.



2015-01-22 | 10:08



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