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Market roundup: August 2013
DW is gaining ground in French-speaking Africa. Radio Kledou in Mali has been broadcasting DW’s French programming since the beginning of 2013 and continues to attract more and more listeners. It is broadcast from the capital city of Bamako and is also available in Sikasso, Kayes and Ségou.
DW’s partnership with Folha – the largest news portal in Brazil – has been paying off. In July, DW’s content that is featured on the website generated 77,000 visits. DW has been working with Folha since 2006 and the partnership was expanded this May. DW’s editorial team delivers news and content daily which is then featured on a DW page on the Folha website, as well as being listed in the different sections.
DW’s video of the day is now being featured on the video platform Megogo.net. The videos appear in the main “News” category and are linked to the Russian or Ukrainian website at dw.de. Megogo logs about 13.5 million visits per month. Around 70 percent of its 16,000 hours of video content is free of charge and can be accessed online, via mobile devices and apps as well as by using SmartTV applications.
With PSI, DW has a new partner in Thailand. PSI is known as the knowledge channel and has programming that covers everything from wildlife and nature to technology, history and archeology. PSI is broadcasting Euromaxx daily and is available to 12 million households in Thailand.
Another TV network has added DW’s Indonesian science and technology magazine Inovator to its lineup. B-Channel has more than 20 regional TV stations in Indonesia and reaches around 75 percent of the terrestrial television market.
DW expanded its Media Center this past month to include photos, audio and video content in an additional 10 languages, including: Bengali, Croatian, Dari, French, Greek, Indonesian, Macedonian, Pashto, Polish and Urdu. DW’s Media Center now offers content in a total of 25 languages.
Date2013-08-01 | 10:11
TagsBengali, Burkian Faso, Cameroon, Croatian, Dari, euromaxx, French, Greek, Indonesian, Macedonian, Mali, Media Cener, online content, Pashto, Polish, PSI Thailand, Urdu