Meet the new DW
Deutsche Welle (DW) will look different on February 6, 2012. We have set a new course for the future by announcing comprehensive changes to our programming structure, design and online services. At a press conference in Berlin on January 31, Deutsche Welle Director General Erik Bettermann referred to the set of changes as “a milestone for representing Germany better around the world.”
New changes to television include an expanded program for Latin America with 20 hours of Spanish programming daily. There will also be a new channel with 24 hours of English programming, broadcast in North America, Africa, Asia and Australia. DW will also offer additional channels in several regions: In North and Latin America and Asia, the second channel will be made up of 20 hours of programming in German and four hours in English.
In the Arab world, there will be a channel featuring 10 hours of Arabic programming and 14 hours of English; and in Europe, DW will broadcast 18 hours of English and six hours of German during primetime.
Along with the new television program and the completely redesigned website, DW will be creating a unified brand identity with a new corporate design.
New platform for musicians and music-lovers
Every year, DW highlights the work of young musicians by inviting youth orchestras around the world to perform at Bonn’s Beethovenfest. Now, DW is taking it one step further with its DW Music Campus page on Facebook. It offers the latest information on music and cultural exchange in Germany and provides a platform for musicians – especially young musicians – to exchange ideas and opinions.
DW is looking for people to join in on the conversation – so whether you have participated in the Orchestra Campus project in the past, or are just interested in classical music, go to Facebook and get involved.
Or just listen – DW offers a full range of podcasts from the Beethovenfest performances.
New coproduction with Voice of Lebanon (VOL)
“What happened in Syria is a catastrophe,” said one of the guests in the first episode of talk show “Rabia Al-Shabab” – a coproduction from DW and Voice of Lebanon (VOL). It might just have set the tone for the entire series, which celebrated its premier on January 17. “Just like in our television talk shows, we are using radio to create a dialogue between young people in Germany and the Arab world,” said Rainer Sollich, head of the Arabic editorial team at DW.
The radio coproduction will be aired every Tuesday on VOL’s FM frequencies in Lebanon and in neighboring Syria. “We expect controversy and are looking for continued debate on our Arabic Facebook fan page,” said Sollich. Khaldoun Zeineddine from VOL and Yasser Abumuailek from DW hosted the first show, which highlighted the teamwork between the teams in Bonn and Beirut.
DW teams up with UNESCO in South Africa
DW Akademie, Deutsche Welle’s international center for media development, media consulting and journalism training, is organizing in cooperation with UNESCO, a “Train-the-Trainer Course” for 12 young lecturers from eight African journalism education institutions. The course is taking place now in East London, South Africa and will run until January 27, and is being hosted by Walter Sisulu University.
Journalism Educators from Namibia, Mozambique, South Africa and Zimbabwe will share their experiences of teaching journalism with a focus on community media. The aim is for training methods to become more interactive, participative and practice-oriented, thus allowing students to apply newly acquired skills and knowledge directly. The group will also concentrate on community media, which can play an important role in development in Africa.
This training is the first of three courses due to take place in Africa within the framework of a UNESCO/DW Akademie joint initiative to strengthen 20 selected African universities´ capacities to offer high quality journalism education programs for aspiring and working journalists. DW Akademie has put a focus on Africa for 2012.
DW Akademie has been conducting a variety of media development projects to reinforce free and independent media, particularly in developing and transition countries since 1965. Their team of experts advise broadcasting executives, train young, up-and-coming journalists and provide professional coaching to media engineers. Every year around 3,000 individuals take part in DW Akadmie’s training and workshop programs.
Learning German from superheroes?
Yes and no. With the title An invisible woman taught me German, the Slate’s Mark Garrison gives a good overview of what DW offers language learners: “One of the best language lessons of my life came from a randy invisible woman named X, a talking owl with her own creepy theme song, and young sleuths with relationship issues.”
What might sound strange at first only highlights the wide range of German language courses available online from DW. According to Garrison: “Extensive and absolutely free offerings that are quite possibly the most unusual language courses around. They’re well worth checking out if you want to learn German.”
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