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Global Media Forum 2012 underway
Deputy Director General of Deutsche Welle, Reinhard Hartstein officially opened the Deutsche Welle Global Media Forum today. His message: “Upbringing, culture and education for all are key to peaceful interaction, to sustainable development and to intercultural dialogue.” More than 1,800 participants from around the world are now in Bonn to discuss “Culture. Education. Media – Shaping a Sustainable World.” If you aren’t attending, a great way to keep track of the latest developments and issues taking the forefront is the Twitter tracker. The Global Media Forum team is showcasing all of the live tweets from panel discussions and workshops and you can check in to see what is going on.
‘Panorama’ premiere in Macedonia
DW is now working with Alfa TV to coproduce a Macedonian television magazine about Europe and its people. “Evro Panorama” was broadcast for the first time last Sunday and will be every week during primetime. The initial feedback has been really positive. Many viewers have already commented about the interesting insights that are offered on Europeans and their daily lives – which is something that has been missing in the Macedonian media landscape up until now. The half-hour show is hosted by Alexander Metodijev.
This is the sixth version of DW’s European-themed magazine that were developed by the editorial teams in Bonn, with other variations being offered in Polish, Romanian, Albanian, Croatian and Bosnian. The program is based on European Journal which has been produced in DW’s Studio in Brussels since 1992. A Spanish version of European Journal was also developed this past February as part of DW’s relaunch.
Baumhauer to highlight major changes at CANITEC
For the 12th year in a row, Deutsche Welle (DW) will be taking part in CANITEC in Acapulco, Mexico. DW’s Director of Strategy, Marketing and Distribution, Guido Baumhauer, will be attending the event and highlighting the major changes that DW has put in motion in 2012. DW has introduced a new channel featuring 20 hours of Spanish programming for Latin America and is continuing to focus on regional partnerships and coproductions to increase its presence in the region.
“We have also experienced a dramatic rise in our fan base in Latin America, where viewers are becoming more and more interested in our brand of pro-gramming – the European perspective of world issues and international trends,” says Baumhauer. “This all contributes to our recent success and increased viewership in Latin America.”
With Claves, DW is offering a new talk show that focuses on the special chal-lenges for Latin American countries in a globalized world. Hosted by Gonzalo Cáceres, this show is a collaboration with broadcasters throughout the region – like ARTV in Chile, SJRTV in Mexico and RTVC in Colombia. Baumhauer believes that this show in particular “really highlights DW’s successful partnerships and expansion in Latin America”.
DW has also created a good mix of experienced and young on-air personali-ties to bring life to the schedule – including Ana Plasencia, Carolina Chimoy and Paco Furio.
“We are especially looking forward to going to CANITEC to present our re-vamped new schedule and programming and our innovative new design,” says Baumhauer. “It has been very well received so far and we are sure that it will only add to our increased success in Latin America. We are excited about being able to receive direct feedback from viewers and partners alike.”
CANITEC is taking place in Acapulco, Mexico, from May 30 to June 1. Deutsche Welle will be participating as an exhibitor (Stand 102).
Another award for ‘The XX Factor’
DW was once again recognized for outstanding TV production at the World Media Festival in Hamburg, Germany, on Wednesday. “The XX Factor” won the intermedia-Globe Award in (gold) in “Documentaries: Lifestyle” category. The series looks at three women in Europe who have broken into typically male-dominated fields. Euromaxx also received silver in the same category for its feature on adventurous vacations.
DW also picked up two silver awards in the category “Political Documentaries” – one covering the challenges and opportunities that Europe is facing because of the situation in the North Africa, and one covering a center for treatment in Lindau, Germany.
Market roundup: May 2012
Asia
Radio Nawa has been signed on as a radio partner in Afghanistan and has been broadcasting DW’s Pashtu program since the middle of March. Radio Nawa is a subsidiary of the Saba Media Organization that specializes in informational programming and is available in 20 of the 34 provinces in Afghanistan. Along with the nightly DW broadcast, Radio Nawa will be broadcasting “Learning by Ear” once a week in Dari in Pashtu.
MioTV in Singapore has integrated the all-English television channel DW into their IPTV line-up. MioTV is considered a pioneer in the realm of IPTV in Asia and provides programming to the culturally-diverse public in Singapore. It is a subsidiary of Singapore Telecommunications (SingTel) – one of the largest in Asia.
The Indonesian cable provider Megavision has also integrated DW’s English chanel into ist line-up and broadcasts it 24 hours daily. Megavision bundles international and local television channels for viewers in Bandung, Bogor, Semarang and Malang.
Europe
Euromaxx is now available in most of Russia as the result of a new partnership with STP-Content. The Russian syndication network is the largest in Russia and provides content for regional TV networks in. This will make Euromaxx available to more than 40 million viewers throughout Russia. The Russian version of the award-winning lifestyle show is being produced by Kanal 100TV in St. Petersberg.
America
DW has a new online partner in Brazil with O Povo. DW will provide a content box for the website as well as Global Ideas videos in Portuguese. O Povo started off as a daily newspaper in 1928 and has expanded to include three radio stations and one television station. The website has more than two million unique visitors monthly.
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