Earth – Closed for shortage of water?

My "poster of the day" from formatoverde, a company exhibiting here at Green Week

I’m in Brussels at the moment for the EU’s annual environment policy conference, the Green Week. Every Drop Counts: Water is the focus this year, in keeping with 2012 as International Water Year and in the run-up to the earth summit in Rio in June. Once again the message is that water is involved in or affected by just about all our human activities. So protecting our water supplies has to be a part of policies on agriculture, energy or urbanisation. And it has to be tackled globally. And as consumers of products that have a huge water footprint, we consumers have a role to play. Everybody is calling for a networked approach, looking at the nexus of water, energy, food security. This is a recurrent theme at environment gatherings I’ve attended over the past year. Is this thinking finding its way into policy and practice, I wonder?

A growing population and rapid climate change are putting our water supplies under huge pressure. One speaker said that as early as 2030 the world’s demand for freshwater will exceed supply by around 40% and 50% of the world’s population will live in regions with water shortages. Shocking? More later between sessions.

And if you’re interested in the organisation whose water shortage poster at the stand is on the photo, you’ll find it at formatoverde Their business is education for sustainability. The link is to the English website.