Search Results for Tag: Masdar
Future 360 – Masdar revisited – in video!
During my trip to Abu Dhabi I met Sarah Backhouse, the founder of Future 360, which describes itself as “A media company and discovery platform dedicated to clear technology”. The idea is ” to use video to tell powerful stories about why cleantech matters”. There is a vey enthusiastic video portrait of Masdar city on the website. Fun to watch! And I admire how you get so much into such a short piece of video, Sarah.
Polar bear in Abu Dhabi
Yes, the ice-blogger has indeed found a polar bear in Abu Dhabi. I was standing in front of ‘Wendy’, an eco-art creation by US-based artists and architects Marc Kushner and Matthias Hollwich, set up in downtown Abu Dhabi as part of Sustainability Week, when I was handed a magazine with a 3D picture of the climate impact icon, looking lost on a chunk of melting ice. Abdallah al Shami is the project editor of a spezial edition of the Abu Dhabi culture magazine Shawati in conjunction with Masdar to mark this week dedicated to sustainability, clean energy and water.
The picture showcases what our actions can do to the environment, he says. We can save it – or it will go. ‘We wanted to have a global message, not just address local issues’, says Abdallah. ‘With all the ice that has been melting in the Arctic, Abu Dhabi wants to address global issues and their interconnections’. And those connections between our actions anywhere in the globe and what’s happening in the Arctic are exactly why the ice blog is coming to you from this part of the world this week. Couldn’t have put it better myself, Abdallah.
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